Would not it be great if you could run an online campaign that targeted prospects down the geographic area, job title, company size and fits their desires and interests? Yes, of course. If you knew that your ad will be seen only this select group then clicks would be worth the work.
How to take care of all the information that Facebook, LinkedIn and Twitter brings together the people, the good news is that it is precisely this kind of detailed demographic and preference information that can help you achieve the exact audience your ad that makes the most sense for your products and services.
Whether you are B2B or B2C, both Facebook and LinkedIn provide demographic breakdowns allowing you to zoom in showing the right people. You can set a daily budget and off you go. You do not need fancy design, but a copy and a strong title will surely help. It also does not need a big budget, as the target list.
Because the ads are so relevant to the person on the line, you have a pretty good chance of being viđen. PPC campaigns on search engines like Google and Bing are faced with the mindset of searches looking for something specific, and lack of trust built up for ads appear during the search. These ads can work, but you face the dual challenge of not just someone looking for an answer, not advertising, but the amount of traffic that may not be suitable for you. Think of it as an open invitation to the masses in search engines and call a velvet rope on Facebook and LinkedIn.
